Coca-Cola have launched an online app to trace where in the UK your can or bottle of Coke has come from.
It highlights the benefits of sourcing local ingredients and recycling the packaging. In a breakdown of the carbon footprint contributors it transpires that 5% is caused by sourcing the ingredients, 5% by distribution, 9% by manufacturing, 10% by cooling and refrigeration, and 40% by packaging. I’m not sure where the other 31% comes from, but apparently we could be reducing the carbon footprint by 40% just by recycling the empty bottles and cans.
This app seems to do a good job in making consumers aware of the benefits in recycling and the life cycle of a bottle or can of Coca-Cola but it strikes me that, had I not been actively searching for content on environmental issues for Birmingham Recycled, I would not have come across this and therefore wonder how many people are really going to bother to find out where their drink came from at all.
